Rolex

How much does a Rolex cost?

As of spring 2025, official list prices for current Rolex watches range from 6,500 to 167,000 USD. Most of the Geneva-based manufacturer’s watches are difficult to obtain from authorized dealers, and waiting times can be considerable. If you don’t want to end up on a long waiting list, the only option is the secondary market. However, given limited supply and high demand, you should expect significant price premiums.

This is reflected in the price of the stainless steel Submariner Date ref. 126610LN, which costs 16,059.74 USD on LdChrono – that’s several thousand over asking. You’ll have to dig even deeper into your pockets if you want to own a Daytona ref. 126500LN with a white dial or the stainless steel GMT-Master II ref. 126710BLRO. At 37,264.69 USD or 24,710.18 USD, these models are double the MSRP.

Things aren’t always that pricey: Vintage models from the 1930s and 40s can be found on LdChrono from around 1,000 USD.

Rolex Daytona: An Icon Among Chronographs

The Cosmograph Daytona is one of Rolex’s most popular watches. First introduced in 1963, the chronograph is named after the legendary Daytona Beach racetrack in Florida. As is typical of Rolex, the design of the watch has remained more or less unchanged to this day. Characteristic features include the tachymeter bezel, tricompax dial layout, and screw-down push-pieces.

Vintage versions from the 1960s and 70s are coveted by collectors. Particularly well-preserved “Paul Newman” models with a so-called “exotic dial” garner top prices at auction.

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Datejust: The Classic Dress Watch

The Datejust has been a cornerstone of Rolex’s catalog since 1945. Since the release of the 40th anniversary edition, this timepiece has come to define what it means to be a sporty dress watch. Its simple design, with a narrow bezel, slender baton hands, and a Cyclops lens date display at 3 o’clock, has remained virtually untouched since the very first model, the ref. 4467. The Jubilee bracelet, which debuted alongside the Datejust, also remains in the Rolex catalog to this day.

The original version of the Rolex Datejust has a diameter of 36 mm. Rolex has since expanded the range to include other sizes. You can find variants on LdChrono measuring 26, 28, 31, 34, 36, and 41 mm across. As for materials, you have the choice between stainless steel, white gold, yellow gold, rose gold, and two-tone combinations of gold and stainless steel. There are also a wide range of dial designs to choose from.

Day-Date: The Presidential Watch

In 1956, Rolex made history once again with the release of the Oyster Perpetual Day-Date, a.k.a. the Rolex “President.” It was the first wristwatch capable of displaying both the date and day of the week written out in full. Like the Datejust, its date display is located under a Cyclops lens at 3 o’clock, while its additional day window arcs over the famous Rolex crown at 12 o’clock. Rolex also created a unique bracelet for the Day-Date: the President Bracelet.

The watch is exclusively available in gold or platinum. It is available in sizes of 36 and 40 mm. Similar to the Datejust, Rolex also offers the Day-Date with countless dial variants. Overall, however, the Day-Date has a more dignified appearance, which makes it ideal for formal occasions.